In today’s digital world, having a safe, secure, and well design strategy is a requirement for running a business online. The old days of simplistic sites just containing a couple of about us sentences, describing who you are and what you do follow by your contact details are gone.
We are now living in an age where your website is just as important as your company. Your website cannot afford to be outdated because this provides your competitors with an opportunity. In saying that, well-designed and professional formatted websites will bring you difficulties if your clients cant find them. This is where SEO (Search Engine Optimisation) comes in.
SEO is a method that brings websites to the top of search results if executed correctly. This can be achieved by optimising various elements of your website (coding, image naming, text, alt-text) as well as building a buzz around it on social media.
A website that is fully optimised can benefit you in a number of ways including:
Increase visitors to your site
Improve engagement
Potential for new clients
Increase overall YOY sales
So how does SEO work exactly?
Well, SEO is a process by which the expert convinces the search engine that the website in question is good. Each search engine has different requirements but the main thing with SEO is your website, how well it’s structured, how your website content is written and how it’s coded.
This can also be broken down further into a whole myriad of steps. Your website needs to load quickly, everything needs to be properly defined, no errors should be spotted in your code, and the pages must be easy to navigate. Therefore, an SEO expert needs to understand all of the individual pieces and know-how they all come together in the eyes of search engines.
SEO is a marathon, not a race
SEO will not bring you instant results. SEO is a method that requires careful thinking and logical plans to bring you long-lasting and impactful results. When you look at SEO, you need to think of it as a long-term investment.
In previous years when SEO was less advanced, there were a number of ways in which you could rank a website higher on a search engine. With technology advancements over the past few years, this has meant it’s no longer feasible.
Constant Maintenance
SEO requires lots of maintenance and is not a one-time setup job. Once you get to the top position, you’ll naturally want to remain there. But this process won’t happen without continual maintenance.
Your competitors will probably take issues with being surpassed and will most likely look to hire optimisation experts of their own. Even if they don’t, other websites will also be trying to get the number one spot.
One thing to note is that Search Engine Algorithms are continually updated, and their requirements can change frequently. Without solid maintenance, it’s very easy to get on the bad side and lost all your precious search engine results position.
If you are looking for a specialist SEO agency, then contact us today to speak with one of our SEO experts.
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