Digital marketing is constantly changing and becoming more advanced however in 2022, there will be some big changes. Businesses should focus their attention on planning for the future of digital marketing and how to take advantage of it. Check out our 7 top trends below.
1) New privacy rules will have an impact on advertising
Online digital adverts are reliant on data to automatically optimise. With new regulations in place like the iOS update and the pending removal of cookies, this reduces the amount of data used in artificial intelligence.
With less data being provided, marketers should assess the impact that this will have on their advertising strategy and should think more strategically to access what really drives their business growth going forward and how privacy will affect this.
2) SEO is becoming more integrated
SEO is one of the oldest but most valuable forms of digital marketing. As search engines are becoming more advanced, smarter, and more contextual, businesses need to focus less on the tricks and hacks of SEO but more on providing the best possible user experience for their users.
3) LinkedIn is growing rapidly
LinkedIn is increasingly growing and is named a "rising star" in the digital world. With just over 750+ million members, LinkedIn is showing continuous growth in active monthly user engagement. With more members signing up each day, LinkedIn are launching new features and services that are designed to help drive better results for business and business pages. If your business is not already listed on LinkedIn, it’s missing out on huge potential.
4) Facebook aka Meta
In October 2021, Facebook changed its name to Meta. Meta has over 3 billion members and is still increasing each month. Businesses should look at using Meta as a platform to promote their services/ products as its a platform that is still dominating the social media space.
5) Influencer marketing is becoming more and more popular
Influencer marketing in the UK reached £13.8 billion in 2021 and is forecasted to double that in 2022. Influencer marketing continues to grow and provides endorsements for the product or service which they are promoting.
More B2B businesses are focusing on influencer marketing and have taken this approach to capture more customers to use their brands. Businesses should look to reach out to relevant partners within the influencer space to help promote their products or service.
6) User experience is the new social currency
Businesses still harness to drive word-of-mouth promotion as the advertising world is becoming noisier. Businesses should focus on creating a cutting-edge experience at every stage of interaction to earn that word-of-mouth marketing.
7) Everything is algorithm-driven
The new age of digital marketing is led more by algorithms. Algorithms optimise for the same basic thing which is user experience and businesses should provide the best possible user experience to customers or their content will be less visible and unnoticeable.
For more information on these new trends or advice on how to take advantage of them, please contact us here.
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