Digital marketing incorporates a wide range of strategies and techniques to drive traffic and conversions for your business. From social media marketing to paid ads, there are a number of different ways to drive traffic and conversions to your website.
When running a digital marketing strategy, you should break down the steps into a range of smaller strategies, both paid and unpaid. Understanding the pros and cons of the strategies allow you to know which will work best and help you get the most from your budget.
PPC is a paid channel that is used within lots of businesses’ digital marketing strategies. Within this article, we’ll take a look at the key benefits of using paid search for your business.
How does PPC work?
PPC is a marketing tool that is provided by search engines. When running a PPC campaign, you pay every time someone clicks on your ad. PPC allows you to target your customer profile with the right keywords, bidding strategies. This allows you to ensure your ads are displayed in the right place at the right time.
Benefits of PPC Advertising
1. Only pay for visits you receive
By using PPC, you only pay for the website visits you drive as a result of your ads. Some other platforms available make you pay to show your ad on relevant platforms but there is no guarantee that it will generate results for you.
Searchers who see your PPC ads are likely to be interested in your products or services. To ensure you have the best chance of capturing the correct audience, you will need to be clear and concise with your target audience when setting up a campaign. These types of clicks are important as they provide you with a chance to convert them onto your website.
This stops you from wasting budget on an audience that isn’t going to be interested in your products or services and allows you to focus on converting those who are.
2. Analyse Ad Performance
PPC allows you to analyse your ad performance in real-time which allows you to track the success of your campaigns and ROI. Stats available to you include impressions, clicks, conversions, and demographics of people clicking on your ads.
With other marketing channels, you do not get a clear picture of the attribution of your budget to direct results.
3. Reach the right audience
Google Ads allows you to target the right people at the right time thanks to targeting and segmentation. This helps drive better results for your ads because users who are specifically part of your target audience are more likely to click and convert.
Google Ads allow you to choose the specific keywords that users must search for to direct them to a relevant page on your website.
4. Control your budget
PPC allows you to set and control your ads in a pay-as-you-go model. This allows you to stop campaigns altogether or make changes if they are not performing well. You are also able to set a maximum budget per day and Google Ads will not spend over this amount.
This provides you with greater control over how much you spend on each campaign.
You can access your campaigns at any time to see how the budget is being spent allowing you to improve your budget going forward. Your budget can be constantly changed to meet the needs and performance of your ads.
5. Increase sales
Before they buy, online shoppers research products online first. Customers usually research what they’re looking for and then type specific search terms into the search engine, which you can target your ads with.
Focusing your ads on a specific target audience can increase the chances of converting those who visit your website. If these online shoppers buy from you and they’re happy with the service you provide, they are more likely to become repeat customers.
To learn more about the results that PPC can drive for your website, click here.
Alternatively, if you would like to speak to one of our PPC experts, contact us for a free consultation.
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